The next Snapchat filter will be designed by… teenagers!

Google and Snap want teenagers to design the next Snapchat filter. Why? The answer is pretty obvious… Youngsters are the most typical users of Snapchat, so who would be better at creating a new filter than those who are willing to use it?

 


Snap
and Google have a close relationship. Snap has a $ 2 billion deal to house its services in the Google cloud for 5 years. Eric Schmidt, chief executive of Alphabet (Google’s parent company), is a close friend of Evan Spiegel. Rumor has it that Google wants to buy Snap, but there’s nothing certain about this.

 

Evan Spiegel (Snap’s creator and CEO)

This close relationship between Google and Snap (the parent company of Snapchat), continues to be strong. That is the reason why they’re going to introduce a code competition that invites young people to create a new Snapchat filter. The finalists will compete in an event during the TEDWomen conference which will be held in New Orleans (in November).
Like in any other competition, there will be judges. They will be: Evan Spiegel (Snap’s creator and CEO), Laurie Hernandez (Olympic medalist), and Victoria Justice (actress), among others. The winners will work with the engineers of both companies to get the filter that millions of Snapchat users will be able to enjoy.

Evan Spiegel and the supermodel Miranda Kerr (his wife)

This code competition comes at a time when Google is facing criticism about diversity. The competition falls under Google’s “Made with Code” program, an initiative which was thought to include more girls in the code world. Google also faces more controversy over a US Department of Labor investigation into gender-based wage discrimination, as well as a lawsuit filed this month that accuses the company of gender discrimination. As if that wasn’t enough, James Damore (former Google engineer), said that the gender gap exists in the technology industry because of “biological differences” between males and females. Can you believe someone said this in the middle of the XXI century??? . Luckily, Sundar Pichai (Google CEO) fired James Damore… but the damage to the company reputation is done.

When Google and Snap revealed that this competition was going to be done, Pichai told the audience (which, of course, included many young girls): “I want you to know that there is a place for you in this industry, there’s a place for you in Google, do not let anyone tell you otherwise, you belong here, and we need you.”

 

Ariana Grande using the Snapchat most famous filter: the dog filter.

Would you dare to take part in this competition? How would you like the new Snapchat filter to look like? Let us know!

Snapchat VS Facebook: Feud of the Century

After several years innovating with photos that disappear within seconds, with filters and also with a lot of funny filters for your photos or videos, Snapchat learned that success is not always for those who arrives first, but for those who stays in even after the time goes by.

During the last May, Spiegel (Snap Inc.’s CEO, owners of Snapchat) said: “If you have a creative company you have to enjoy and accept the fact that people may copy your products“, after a social network such Facebook (also owners of: Instagram, Messenger and even WhatsApp) began to use features similar to those on Snapchat.

 

 

At the beginning of this year, the company hired another company from Sweden (called “Strong.Codes”) to increase the encryption of the software and thus to avoid copies, in spite of this, Snapchat continues in search of specialists, since the company is interested in generating softwares more complex and indecipherable codes.

This is the only way to prevent other companies from taking the codes to then generate new products or simply make modifications to programs already finished. Is this the way to prevent a company like Facebook from copying the ideas developed by Snapchat? We don’t known yet, but at least it shows an attempt on the part of the company to prevent this from happening. The imitations from Facebook began after Mark Zuckerberg tried, in a failed way, to acquire Snapchat.

List of Snapchat’s features copied by Facebook:

+ In early 2016, Facebook acquires an app called “Msqrd”, which is based on Snapchat and through the use of the camera of our device, allows us to add fun filters to our photos and videos.

+ In April 2016, Facebook debuted its QR codes for Messenger’s profiles, something very similar to Snapchat codes.

+ In August 2016, Facebook adds the format “stories” to its popular social network: Instagram.

+ During the second half of 2016, WhatsApp adds a camera interface similar to Snapchat. WhatsApp is another of the many companies acquired by Facebook.

+ Facebook adds “Geofilters” and “selfie masks” for live videos.

+ That same year Facebook adds a camera interface similar to Snapchat to Messenger.

+ During 2017, Instagram adds private messages that disappear, 3D face filters for your photos and histories based on geolocation.

+ Facebook adds the “stories” format for your main social network.

 

For this reason, the growth of users in Snapchat decreased with respect to previous years. Hopefully with this plan, the company, find a solution to the problem.

 

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